Speedway Motors Builds a Better Storefront with Google Search Appliance

Posted by Meghdutt Brahmachari, Product Marketing Manager, Google Enterprise  No wonder the customers of Speedway Motors love the retailer so much. The world’s largest manufacturer of specialty hot-rodding and racing products is using Google Search Appliance (GSA) to help car-racing fanatics quickly find and buy the hard-to-find parts they need from among thousands of items. Fast, relevant search creates loyal customers, including a handful who have been getting their parts from Speedway Motors for more than 30 years. In our upcoming Hangout On Air with Speedway Motors - taking place Thursday, September 19th at 10 a.m. PT - you can hear Chris Chance, Speedway’s Director of IT, chat with Joe Davidoff, North American Sales Manager for Google Commerce Search. Also, Dwayne Remekie, Practice Director for enterprise solutions consultant GroupBy, will show a demo of GroupBy's product that uses Google’s relevance model to provide a best-in-class merchandising tool that integrates with GSA. Chris and Joe will talk about the role that Google Search Appliance plays in the Speedway customer service story, and Chris will also share his insights on these questions: How has better search helped Speedway increase conversions by 45%, and boost search revenue by 116%? Why is search relevance so important to customers? What search features help customers quickly find the products they need? If you missed our previous Hangout On Air with Ocado, the world’s largest online grocer, you can catch up on the details. RSVP for the Speedway Motors Hangout On Air, and take part in the Q&A by posting your questions on Google+ or Twitter using the the hashtag #GoneGoogle. More information visit SADA Systems Asia