Techstars assists tomorrow’s entrepreneurs with help from Google Apps

Editor's note: Colorado has enticed all sorts of pioneers since its Wild West beginnings. We’re excited to highlight a handful of these trailblazers - the intrepid entrepreneurs, aspiring micro-brewers and ambitious thought leaders - who have helped create the adventurous and innovative culture the Centennial State is known for. Today, we hear from David Cohen, Co-founder and CEO of Techstars, a mentorship driven startup accelerator based in Boulder, Colorado. Join us next Wednesday for a Hangout on Air with David and fellow Techstars co-founder Brad Feld to learn more about technology in the startup world. 

Can you tell us about Techstars?

Techstars is a startup accelerator program that pairs promising entrepreneurs and their companies with seed funding and mentorship from the top venture capital firms and angel investors. We started in Boulder in 2006, and over the last seven years, we’ve opened six new offices, graduated 234 companies, and helped create nearly 1,900 jobs. 

Why do you think Boulder has become such a hot spot for entrepreneurs and startups?

Boulder has a very "give first" culture. Investors, inventors, CEOs and engineers open their doors and ears to aspiring entrepreneurs, and they do it without expecting anything in return. People here genuinely want to help others, and it has really turned the area into a hotbed of innovation and entrepreneurship.

How has Google Apps helped Techstars?

Google Apps is a boon to our operation efficiency. We've saved a ton of money, which is huge in itself, but more importantly, we're far more productive than we could be with other solutions. The collaboration features in Docs and Drive alone have saved us hours we would’ve wasted emailing attachments back and forth, trying to reconcile changes. 

Do you see many of the Techstars startups using Google Apps?

More than 80 percent of Techstars startups use tools from the Google Apps platform to run their business. Most of them began using tools like Gmail, Hangouts and Docs in their personal lives, so using the business version of the platform comes naturally for them. Google Apps is heavily ingrained in our startup culture.

What’s one of the major cultural benefits you’re seeing with Google Apps?

Hangouts have revolutionized the way our company, startups, mentors and investors connect and collaborate. Our program relies heavily on successful partnerships between co-founders, startups, mentors, venture firms and employees, so having the right tools to help everyone work is vital. We have dedicated Hangout monitors in each of our offices for ad hoc discussions, staff meetings, and mentorship sessions. We vet and interview Techstars applicants over Hangouts, since our applicants come from all over the world and conference calls don’t quite capture their personality or company vision. And since our mentors are just as spread out as our applicants, we use Hangouts to connect them with the startups they’re advising. 

What Google Apps product could you not live without? 

I could not live without Google Docs. I literally have 15 Google Docs open at any given time, so I know I’ve got everything I need in front of me and can switch back and forth easily between them to get my work done.

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