Posted by David Markle, Director of Retail Experience, Hayneedle
Editor's note: Today’s guest blogger is David Markle, Director of Retail Experience for Hayneedle, an online retailer of home furnishings. See what other organizations that use Google Search Appliance have to say.
Hayneedle.com offers millions of home products, requiring a robust shopping experience to help customers discover exactly what they're looking for. The name "hayneedle" contains the seed of a promise – a perfect find for each customer's unique needs and tastes. To that end, Hayneedle has embarked on a process of continuous improvement of our site's discovery tools, including the addition of a much better search solution, powered by Google Search Appliance.
Our previous search solutions couldn't handle the large amount of content indexing and diversity of search queries that hayneedle.com customers entered. Performance lagged, and the search results weren't highly relevant. Our customers demanded better, and we set out to fix the situation.
We considered every possible search provider in the market, grading them on a list of more than 100 features with a focus on performance and search relevancy. We evaluated each for its potential to provide us a scalable solution that could grow with our business. Google Search Appliance emerged as the leader in the areas that mattered most to our customers and clearly offered the best return on investment.
Since we began using Google Search, hayneedle.com has seen revenue per search increase by more than 20%. In addition, the conversion rate for shoppers who use search has increased by 12%, and the average order value for shoppers who use search has gone up 5%. Google is the perfect partner as we seek to continually improve our retail search solution and help our customers find the perfect products for their home.
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